What The Supermarkets Say
Updated: 3:19am UK, Friday 30 November 2012
Eight major supermarkets have signed up to a new code on special offers and price promotions, while Asda is considering whether to take part. Here is what some of the retailers had to say...
Lidl: "At Lidl, we consider customer satisfaction and transparency to be at the forefront of our business, and the OFT's set of principles for fair pricing practices is fully in line with our own pricing policies we have set ourselves.
"For example we do not inflate prices of products before a promotion to artificially imply a saving to the customer.
"For this reason the pricing of products in Lidl stores will not be affected as we will continue to apply these principles to our prices in stores."
Tesco: "We work hard to ensure we offer competitive prices and fair, meaningful promotions to our customers.
"We always try to use simple and clear information, so we welcome the OFT's clarity on good practices and support their wish to see a consistent approach to promotions across the sector."
Waitrose: "Waitrose already has clear principles in place to ensure that our pricing is clear and transparent for our customers - so we are supportive of the OFT's code announced today."
Morrisons: "We are happy to sign up to the Office of Fair Trading's principles because they reflect good promotional practice and we are working towards convergence."
Sainsbury's: "These principles are in line with what we already do at Sainsbury's as we have always been committed to fair and transparent pricing. We will continue to ensure that our pricing and promotions are as clear as possible for our customers."
Co-Operative: "We understand how important it is for shoppers to be able to easily understand what the promotional offer is, so they can spot the best deal, and we are committed to providing clear and accurate labelling for our customers so they can make informed purchasing decisions.
"We have been working closely with the Office of Fair Trading, and are fully supportive of the principles set."
Asda: "We're not sure (the OFT's draft code) best helps customers in these challenging times, so we are taking the time to consider its proposals in detail."
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