Dragons' Den star Peter Jones has bought the brand of collapsed camera retailer Jessops to run it as an online company.
Rob Hunt, joint administrator and partner at PwC, said: "We can confirm that we have sold the brand and certain other assets to a number of buyers including entrepreneur Peter Jones CBE."
Jessops closed all 187 of its stores in earlier this month, but the deal is not thought to include any of them.
The camera retailer was forced to call in the administrators after talks with its lender and suppliers broke down following a poor Christmas.
It had struggled since 2007 after suffering from online competition and a boom in camera phones hitting demand for digital cameras.
Mr Jones, 46, was awarded his CBE in 2009.
He made his fortune after setting up the Phones International Group, which he sold a part of in 2011.
He has appeared on the BBC show Dragons' Den since it started in 2005.
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