Easter Timing And Cold Hit Retailers In April

Written By Unknown on Kamis, 09 Mei 2013 | 11.46

The cold weather and the timing of Easter hit retail sales across the board last month - falling at their fastest rate for a year.

The British Retail Consortium (BRC) said retail sales values were down 2.2% on a like-for-like basis from April 2012.

On a total basis, sales were down 0.6%, against a 1.0% decline in April 2012.

However the BRC said the figures masked a respectable month as the late spring sunshine boosted sales of summer wear including sandals, shorts and skin care products.

The 3-month total growth average, which irons out the Easter distortions, was 2.6%.

Online sales were up 8.3% compared with April 2012.

Retailers with strong online offerings have been largely outperforming competitors amid the squeeze on living standards which has restricted spending on the high street.

For three years now prices have been rising faster than pay.

In its latest results statement on Wednesday, the fashion chain Next predicted the squeeze would continue "for at least the next 18 months, if not longer."

Sales across its 500 UK stores suffered during the March cold snap but 8.9% growth in its Next Directory business helped it post a rise of 2.2% in sales in its first quarter.

The company said the return of warmer weather in mid-April sparked a marked upturn in sales.


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