Apple Guilty Of E-Book Price Rise Conspiracy

Written By Unknown on Kamis, 11 Juli 2013 | 11.46

Apple has been found guilty of conspiring with five publishers to raise electronic book prices.

"Overwhelming" evidence showed the company acted knowingly and unlawfully in breaking anti-trust laws, said US judge Denise Cote.

The civil case related to Apple's entry into the electronic book market in 2010 with its iBookstore.

Publishers at the time were unhappy with Amazon's practice of charging $9.99 (£6.68) for bestsellers but were unable to change it until Apple helped organise the group, ruled the judge.

Customers ended up paying as much as $5 extra for a book, said US government lawyers.

Statements from Apple co-founder Steve Jobs were also cited in court as proof of the wrongdoing.

These included a remark to his biographer boasting that the publishers "went to Amazon and said, 'You're going to sign an agency contract or we're not going to give you the books.'"

Apple said it would appeal against the decision and has always denied the charges, insisting its entry into the e-book market was actually good for competition.

Steve Jobs at the 2011 Apple World Wide Developers Conference Statements from Steve Jobs were used against the company in court

"Apple did not conspire to fix e-book pricing and we will continue to fight against these false accusations," said spokesman Tom Neumayr.

The five publishers named in the conspiracy all settled out of court, leaving the technology giant to fight the case alone.

The trial focused on late 2009 and early 2010 when Apple negotiated contracts with publishers ahead of its iPad launch.

It proposed a more profitable business model where publishers could dictate the final retail price - as long as Apple got a 30% cut.

Amazon.com was instead working on a wholesale model where it decided what price to charge customers. However, the publishers threatened to withhold titles if it did not switch to the Apple model.

Assistant Attorney General Bill Baer called the judge's ruling "a victory for millions of consumers who choose to read books electronically."

Damages will be decided at a later date.


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