McDonald's Results: Warning Over 'Tough Year'

Fast-food giant McDonald's has seen its second-quarter profit fall below forecasts amid a warning of a tough year ahead.

The world's biggest hamburger chain also said July sales are expected to be flat.

The company, based in Oak Brook, Illinois, said global sales edged up 1% at restaurants open at least a year in the quarter.

The figure rose by the same amount in the US, where the company has been introducing new menu items.

The new, healthier options include non-traditional burger fare such as chicken wraps and egg-white breakfast sandwiches

But the tepid growth in the latest quarter reflect the challenges facing McDonald's, which for years had been a standout in the fast-food industry.

Part of the problem is that economic conditions remain weak in many parts of the world.

But another factor is that dining habits are changing, particularly in the US, with people increasingly opting for foods they feel are fresher, healthier or higher-quality.

For the quarter ended June 30 the company earned $1.4bn (£913m).

The Q2 result was up from $1.35bn (£880m) a year ago.

Revenue for McDonald's rose to $7.08bn (£4.6bn) and was in line with analysts' expectations.

Chief executive Don Thompson, who took over last summer, has said that the chain has a bigger product pipeline than in the past.

Mr Thompson has noted that the company can capitalise on ideas from around the world and adapt them to other markets.

But for the first three months of the year, the company reported its first global quarterly sales decline at restaurants open at least 13 months.

For the Q2, the company said sales were down 0.1% in Europe as results in Germany and France dragged down results from the United Kingdom and Russia.

In Asia, the Middle East and Africa, sales also dipped 0.3%, primarily because of negative results in China, Australia and Japan.

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