Price comparison websites have been accused of hiding the best energy deals from consumers.
Instead, tariffs are promoted from providers who are paying the sites up to £60 commission when a user switches, according to consumer group The Big Deal.
It claimed CompareTheMarket, uSwitch, Confused.com, GoCompare and MoneySuperMarket use search options that filter out the best non-commission offers.
The Big Deal, which uses an alternative of collective bargaining to negotiate with providers, said some websites have option boxes such as switch "now" or "today", showing only providers that pay commission.
The group's Will Hodson told Sky News: "We're calling on the competition authorities to crackdown on this kickback culture."
"The claim that they are consumer champions has to be challenged - these guys put commission first and consumers second."
It said better switching offers are available that can save consumers up to £200 a year.
The websites said their services were transparent, operating within existing guidelines and saving consumers money.
Uswitch's Ann Robinson told Sky: "The people who use our site save an average £200, and 10% of our users save over £300."
MoneySuperMarket said filter results were "not a loophole" and CompareTheMarket added that "suppliers sometimes stipulate which tariffs they wish to sell on price comparison websites".
Confused.com added that it was "committed to transparency in everything we do".
A spokesman for GoCompare said: "Consumers have to bear in mind that this is a highly orchestrated PR campaign being run by a company with a vested interest in moving customers away from comparison sites to their own collective switching model.
"The Big Deal also makes its money by being paid a commission by the energy supplier to which its customers switch."
The energy watchdog Ofgem said it was considering a regulation overhaul of the sector.
In January, the boss of Co-operative Energy told Sky News comparision websites were misleading customers and pushing up energy bills.
Profits for the so-called big five comparison sites have climbed 400% since 2005, reaching a combined total of £170m last year.
The Big Deal said it has written to the Competition and Markets Authority (CMA) over the hidden cost claims of the comparison firms.
The CMA is currently investigating the energy market over concerns of tariff and previously said the big energy providers could be split up, separating retail arms from their supply divisions.
The big six providers currently supply around 92% of all consumers - down from 99% five years ago - according to recent estimates.
Energy costs for consumers have more than doubled in the last decade, despite falling inflation and a squeeze on wages since the financial crash.
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