Morrisons has announced a new price match system, which is set to exacerbate Britain's brutal supermarket war.
The fourth biggest grocery chain said that in addition to price matching Tesco, Asda and Sainsbury's, it would now do the same with discounters Aldi and Lidl.
The new price comparison and points system will see users automatically refunded card points, along with extra points for selected products and fuel.
A Sky News investigation has shown it is the only store currently matching both main chains and discounters.
But shoppers will only accrue points if a supermarket product can be bought cheaper elsewhere or on special promotion, or on fuel purchases.
Morrisons chief executive Dalton Philips said: "In May, we announced that we were lowering our prices permanently.
"Now we're launching Match & More the most comprehensive price match and points scheme in the UK.
"Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons' value-for-money."
However, sources close to one of the discount rivals dismissed the new system, saying its prices would remain up to 50% cheaper than at Morrisons.
This year's ongoing price war has seen the country's big four chain under pressure, from Germany's Aldi and Lidl at one end, and premium providers Waitrose and M&S at the other.
On Wednesday, the boss of rival Sainsbury's, said its own drop in quarterly sales was at risk of continuing, due to food price deflation and undercutting by rivals.
On average, 10 Morrisons points will be accrued for every penny spent. The scheme will begin on Friday and will be nationwide by Christmas.
It said a database of thousands of comparable items would be automatically checked, and if a rival's product was 60p cheaper then 600 points would be added to a shopper's account.
When 5,000 points are reached a customer is entitled to a £5 voucher at the checkout till.
The price war has caused significant harm to the share price of the big chains over the past year.
Morrisons has lost more than 42%, Sainsbury's has dropped 40% and Tesco has lost 50%.
The new system from Morrison's comes as it tries to claw market share, as it has been slow to embrace both online shopping and urban convenience stores.
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