By Nick Ravenscroft, Sky News Reporter
Families in Britain are increasingly buying Christmas trees that were grown in the UK rather than ones that have been imported, according to UK suppliers.
The British Christmas Tree Growers' Association (BCTGA) estimates that in the last six years the total number being grown here in the UK has risen by as much as 20%.
This is reflected in the proportion of British and imported trees being bought at shops and markets across the country.
Six years ago it was evenly split with approximately half being shipped in from Europe, according to the BCTGA.
The association's members now say British-grown plants account for some 70% of the total number of trees sold in the UK.
Harry Brightwell, secretary of the BCTGA, told Sky News: "People are much more conscious of environmental issues and the fact of buying a British grown tree usually means the transport is less."
At Yattendon Estates, a Christmas tree farm in West Berkshire, a cold and frosty morning was no deterrent to customers looking to buy a tree as the calendar counts down the days to Christmas.
Manager Alastair Jeffrey said: "Ten years ago our European competitors stole a march on us… now UK industry has really concentrated on making sure we're right up to spec… quality is the name of the game."
The majority of trees sold in Britain are Nordmann Firs which, for a six foot tree, will cost upwards of £45.
Among the Nordmann Firs grown in Britain are those supplied to Downing Street, which this year took trees from Herefordshire and the Gower, according to BCTGA.
With up to eight million trees already being sold by British producers, the move away from European imports spells continued growth for this part of the rural economy.
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